Search engine optimization (SEO) is constantly changing, as Google and other search engines update their algorithms regularly to improve user experience. This doesn’t only leave digital marketers in a state of constant adaptation but also results in the proliferation of inaccurate, outdated SEO tips and information online.
If you want to level up your SEO game and redefine your brand’s online presence, debunking the following SEO myths is a good start:
Myth #1: All You Need is an Optimized Website
A well-optimized website is a crucial factor to rank on Google and on other search engines. You have to make sure your website is mobile-responsive, user-friendly, and has quality, keyword-rich content. But your SEO work doesn’t end there.
You need link building, blog outreach, local SEO, and other techniques to outrank your competitors’ websites — and you have to do all of these regularly. Remember, SEO is not a “set and forget” tactic.
Myth #2: Stick to Using Only Exact Match Keywords in Your Content
There was a time when this information was true. But with recent technical developments, such as latent semantic indexing or LSI, Google has gained a better understanding of context and relevance in content.
While it still can’t read your content exactly as a real person could, Google can understand that there are different terms for one thing. For instance, “house” and “residential property” mean the same thing.
As such, you can now insert targeted keywords and related terms in your content more naturally. That’s better for your readers and your SEO campaign, as well. After all, in terms of rankings, Google favors content that best meets its users’ query.
Myth #3: The More Backlinks You Have, The Better
It is a common misconception in SEO that the more backlinks your website receives, the more popular it will be on Google. But here’s the thing: the quality of backlinks is more significant than the quantity. If you want to boost your brand’s online presence, you have to focus on getting backlinks from high authority websites, according to many SEO service experts in Minnesota.
Myth#4: SEO Tools Can Fix All Your SEO Problems
While it’s true that there are many great SEO tools available today, none of them can make all your SEO problems go away. Sure, these tools can audit your website and provide detailed reports that show what exactly you need to change. But the success of your SEO campaign rests on how you can execute those changes — and how you can adapt to problems that may come in the future.
Like other marketing tactics, SEO is part art and part science. You’ll have to invest time and effort in keeping your SEO knowledge and skills up to date, and not merely rely on certain tools.
SEO is ever-changing. Over time, some truths become myths, and other best practices become ineffective tricks. If you don’t make an effort to stay updated with these changes, it’s easy to get lost in online debates about what SEO techniques work and what don’t.
Want to learn more about SEO? Don’t hesitate to contact us today.