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Marketing Tips & Updates

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Difference Between Brand Identity and Brand Personality
Marketing

The Difference Between Brand Identity and Brand Personality

Marketing strategies incorporate various factors that will be used to appeal to the audience. Running a business in a world where 81% of consumers need …

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Website Wireframes
Web Design

What Are Website Wireframes?

Marketing experts tend to focus on website design before thinking of user experience. Combining the two, however, gives you the ultimate recipe for creating a …

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Guide to Marketing Keywords
Search Engine Optimization

A Guide to Marketing Keywords

Online marketing has become a popular way for businesses to elevate their website traffic and increase sales. Another common practice is using marketing keywords to …

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SEO vs PPC
Search Engine Optimization

SEO vs PPC: What’s The Best Approach?

Google still dominates the search engine market, accounting for approximately 83% of all searches. But regardless of which search engine you use, now is the …

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Why You Need Responsive Web Design
Web Design

Why You Need Responsive Web Design

Nearly half of all web traffic comes from mobile devices. This number will only continue to increase, which means your site needs to be mobile-friendly. …

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Web Navigation
Web Design

Web Navigation: The Essentials

Transparent and simple navigation is the key to creating a good user experience. Statistics show that 61.5% of virtual customers will leave your site unless it’s easy …

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Mobile SEO Importance, Tips, and Hiring the Right Team
Search Engine Optimization

Mobile SEO: Importance, Tips, and Hiring the Right Team

Mobile phones are such a common item in our lives. It is estimated that by 2025, 18.22 billion mobile phones will be used on a daily basis.  …

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Email Marketing in 2022
Marketing

Email Marketing in 2022: Top 5 Trends to Live By

With new communication channels rolled out left and right, people expect email marketing to die down eventually. However, the age-old strategy is here to stay …

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