Connected TV Video Advertising
TV Commercials in the Digital Age.
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What is Connected TV?
Connected TV or CTV is a dynamic and innovative medium of delivering digital video content to viewers on an Internet-enabled television. CTV offers remarkable opportunities for businesses to serve targeted video ads to consumers at various points during live sports or news broadcasts or leverage it as an efficient marketing tool while their favorite shows played continuously on TV.
Whether your target audience is at home, at work, or on the go, Connected TV ensures that your brand message is conveyed right to where it matters most. As a result, connected TV offers brands and advertisers an avenue to achieve marketing goals, penetrate new audiences and drive engagement in a fragmented consumer market. With CTV, you have the assurance of reaching your audience on a reliable, qualitative, and interactive platform where they are most comfortable- in the comfort of their living rooms.
Connected TV
Streaming Devices
Those sticks, dongles, and cubes, specifically. Content is “streamed” directly from the Internet through the device and into the TV, along with ads.
Smart TV
A television with a built-in connection to the Internet, no dongles or extra connectors needed. These TVs generally have smart apps that can be selected to watch video content streamed from the internet.
Other CTV Devices
There is a myriad of connected devices that can stream video content directly to a TV. Game Consoles are a popular format for consumers to watch long-form content along with many others.
Youtube Video Ads
Demographic & Interest Targeting
Geographic
Targeting
Cross-Device Campaign
Consumers use a wide variety of devices to watch youtube videos. From smartphones to tablets, to laptop and desktop computers you can be assured that your youtube campaign is served to all devices.
