Connected TV Video Advertising
TV Commercials in the Digital Age.
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What is Connected TV?
Connected TV is the process of serving digital video on an Internet-enabled television during TV content. Serve video ads to consumers watching live sports or news, or while they are binge-watching on their favorite show on TV. Connected TV is one of the newest most effective ways to reach a fragmented segment of consumers.
Connected TV
Streaming Devices
Those sticks, dongles, and cubes, specifically. Content is “streamed” directly from the Internet through the device and into the TV, along with ads.
Smart TV
A television with a built-in connection to the Internet, no dongles or extra connectors needed. These TVs generally have smart apps that can be selected to watch video content streamed from the internet.
Other CTV Devices
There is a myriad of connected devices that can stream video content directly to a TV. Game Consoles are a popular format for consumers to watch long-form content along with many others.
Youtube Video Ads
Demographic & Interest Targeting
Geographic
Targeting
Cross-Device Campaign
Consumers use a wide variety of devices to watch youtube videos. From smartphones to tablets, to laptop and desktop computers you can be assured that your youtube campaign is served to all devices.
