People want to buy from brands they know. It isn’t enough that your name is out there—you must make them feel like they know you on a personal level. Because if they do, they will easily identify with you, trust your message, and be more likely to purchase from you.
So, how will you do that? You need to interact with your customers through a consistent brand voice.
Consistency Builds Trust
Imagine you’ve met someone new and decided to go out with them. If they are dressed in a business suit on your first date, skinny jeans and a tank top the next, and then like a teenage rapper at another time, it may be hard to know exactly who they are and to trust anything they’re saying.
The same goes for your brand – if you aren’t careful about the consistency of your image, you may end up confusing, even alienating, your target audience. If your social media accounts, for instance, are full of fun and silly photos but your logo and product packaging look plain and boring, you’re sending mixed signals that might bewilder the consumers and influence their assumptions about you. In turn, it may be difficult for them to trust your brand and to support your products.
Start with Your Brand Identity
Think of Apple, Coke, Nike, and other majorly popular brands. It’s easy to recognize these brands once you see them, as you can quickly associate them with a certain look. For example, when you see the Apple logo, you don’t think of the fruit, instead, you think of innovative gadgets that are real trendsetters. But, Apple didn’t become a household name overnight – its brand identity was carefully and consistently crafted through the years.
So, if you want to be as big as Apple, you might want to start by creating a brand identity today – and by making sure to keep it consistent. You may start with how your brand looks: logo design, tagline, color schemes, typography, photo styles, and written content. Ensure that all these elements keep the same tone and voice. Because when they do, they form a single, solid persona for your brand. With one solid brand identity, it will be easier for consumers to know, remember, and trust you.
If you want to learn more about consistent brand identity, don’t hesitate to contact us, today.