SEO CASE STUDY – StarTech Computing, Inc
Request A Proposal
"*" indicates required fields
Boosting Organic Metrics with Content and Service Area Pages
About StarTech Computing, Inc
StarTech Computing, Inc provides managed IT services to businesses in the Twin Cities and surrounding areas, as well as remotely. They are not just a technology solutions provider, but a trusted partner dedicated to the success of their clients. With a strong reputation as an industry leader, StarTech Computing delivers customized IT solutions while fostering long-lasting, successful relationships with businesses of all sizes.
Our SEO strategy for StarTech Computing included the following:
- Optimized title tags and headings across all pages to better align with StarTech Computing’s target market in the Twin Cities, ensuring enhanced relevance and SEO performance.
- Developed localized service area pages for the surrounding regions of the Twin Cities, boosting local search visibility and engagement.
- Enhanced content to showcase StarTech Computing’s key differentiators, including personalized migration services from legacy systems to MS 365, expert guidance on folder structure and file organization, and ongoing, tailored support throughout the process.
- Implemented structured data with organizational and local schema markup, improving search engine visibility and presenting key business information more effectively to both users and search engines.
Optimization of Title Tags and Headings
When StarTech Computing partnered with us for SEO, we immediately identified opportunities to optimize their site’s headings and title tags to hone in on the Twin Cities, as well as the surrounding areas. Since the start of the campaign, we saw 62 keywords up and +27 in the top 3 search results!
We were also able to land a handful of featured snippet results. A featured snippet is a special type of search result in Google that appears at the top of the search engine results page (SERP) in a box, often referred to as “position zero.” It’s designed to provide users with a direct answer to their query. The importance of getting these results is visibility as the rich snippet result appears on top of any paid ads and Local Pack listings. See our rich snippet result we achieved for the query “managed IT services in Wabasha County, MN”
Generated Detailed Organization and Local Business Schema
When StarTech Computing first partnered with us, we noticed their schema was underdeveloped, containing only the basic information typically generated by plugins like Yoast. Our team enhanced their schema by adding important fields such as “sameAs” related links, “knowsAbout” sections, and details about the areas serviced.
In organizational schema markup, “sameAs” links are particularly important because they help search engines understand and verify the relationships between a business and its online presence across various platforms. By linking to authoritative sources such as social media profiles, business directories, or other relevant websites, the “sameAs” property strengthens the credibility of the organization’s data.
Google Search Console Improved Metrics
We used Google Search Console (GSC) to analyze StarTech Computing’s website performance and identify high-potential pages for optimization. By reviewing key metrics like click-through rates (CTR), impressions, and average position, we pinpointed underperforming pages that could benefit from adjustments. For instance, we focused on service-related pages, which had good impressions but lower click rates.
Using GSC’s tools, we identified keyword opportunities, tracked query performance, and optimized content by adjusting title tags, adding relevant keywords, and improving meta descriptions. This increased visibility in search results, leading to higher clicks, improved engagement, and more site traffic. GSC’s insights enabled us to make data-driven decisions and continuously refine StarTech Computing’s SEO strategy, including an increase in clicks for queries like “managed IT Minneapolis.”
In an approximate 4-month comparison period (YoY from 2023 compared to 2024), we managed to increase clicks by 37% and increase impressions by 86%.
Google Analytics Improved Metrics and Focus on Conversions
Also, comparing 9/18/24 through 12/18/24 versus the prior year, we saw a 61% increase in total users, 64% increase in new users and 19% increase in returning users. We also saw their event count jump up by 50%!
Through organic search, we saw key metrics such as user engagement increase by 41% and form fill submissions increase by 100%!
Start Boosting Your IT Company’s Marketing Success Today
At Sievers Creative, we specialize in marketing solutions tailored specifically for IT companies. We take the time to understand your business and your goals. Whether you’re looking to increase brand visibility, drive qualified leads, or enhance your digital presence, we tailor our approach to exceed your key performance indicators. Our expertise in IT marketing helps you achieve measurable success in the competitive IT market.
Ready to elevate your IT company’s online presence? We focus on SEO to increase organic traffic, PPC campaigns to capture high-conversion leads, and social media marketing to engage and grow your audience.
Want to see how your current digital strategies are performing? Contact us for a thorough SEO audit and insights into your paid campaigns. We’ll uncover growth opportunities and provide actionable recommendations to improve your IT company’s marketing performance. Get in touch today to get started!