About Forever Barnwood: After years of experience and a patent-pending application, Forever Barnwood was established as a premier supplier of barnwood in Wisconsin. The company specializes in products crafted from fresh-cut Wisconsin white pine, which is kiln-dried and hand-processed into barn doors, beams, flooring, and more. This innovative approach offers all the benefits of reclaimed barn wood at a fraction of the cost.

Our SEO strategy for Forever Barnwood included the following;

Focus on highlighting Featured Projects
Placing a strong focus on increasing branded search
Performing content optimizations for blogs and product pages
Adding organization and product-level schema markup
Getting strong backlinks pointing back to the site around Forever Barnwood’s most important products.

Focus On Featured Projects

Whether you’re a local business or a nationwide client like Forever Barnwood, we are committed to generating, curating, and optimizing your website with featured projects. For Forever Barnwood, we showcased featured projects using their barnwood products throughout the United States.

Both search engines and potential clients value trust when evaluating a business’s credibility. By highlighting your team’s expertise and experience with featured projects, we can enhance your alignment with E-E-A-T (Expertise, Experience, Authority, and Trust). This approach was applied to Forever Barnwood and is a standard practice for all the businesses we work with.

Organic Keyword Improvements

When we began working with Forever Barnwood, they sought to gain traction with specific keywords, primarily focused on their primary barnwood products such as barnwood plank flooring. Our team developed effective content and internal linking strategies to target the keywords most important to the client. Here are some notable keyword improvements below:

Google Search Console Improved Metrics

Our team knows that utilizing Google Search Console to its maximum potential is very important for SEO. Google Search Console holds key insights into how Google can find and crawl your site, how your pages are indexing, which queries show your site, and how frequently searchers click through for those queries.

In a 3-month comparison period (YoY from 2023 compared to 2024), we managed to increase clicks by 55.41% despite impressions not being as high during that period. This showed that the SEO we implemented was focused on getting organic visitors to the site and achieving top results to improve clicks. We made sure that the impressions that Forever Barnwood received actually translated to increased clicks to the site and increased organic traffic.

Top Queries Leading to Clicks

Many of the top queries leading to increased clicks were brand-related as seen above. Our success in branded clicks was a result of implementing a strong organizational schema for the site as well as building a strong backlink campaign that helped Forever Barnwood increase their organic visibility and overall authority. We also were able to generate more clicks for queries such as barnwood for sale.

Example of Guest Post Linking Back to Forever Barnwood

Google Analytics Improved Metrics and Focus on Conversions

Also, in comparing a 90 day timeframe comparison (YoY) in Google Analytics 4, we increased new users by 55.22%.

Most importantly, through organic search, we increased the total conversions by 43.36%. We improved these metrics through diligent SEO work (internal linking, heading and title tags, product schema, and alt texting for products) as well as CRO (conversion rate optimization) analysis, consistent monthly blog posting, and optimizations.

Referring Domain Campaign

We also were able to continually increase the site’s referring domains leading to higher organic visibility for Forever Barnwood’s site.

Review by of the Forever Barnwood Owners

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At Sievers Creative, our mission is to deeply understand your business and your vision for online success and translate them into results. Whether you’re looking to boost online traffic or revamp your current website, we have the expertise needed to help you achieve your goals.

Curious about how your website is performing? Contact us for a comprehensive SEO audit. We’ll identify key opportunities and provide actionable insights to enhance your online presence. Reach out today to get started!

SEO CASE STUDY – Forever Barnwood

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How Tailored SEO Strategies Increased Organic Traffic and Visibility For Forever Barnwood