Now and then, the platform for social media marketing evolves. The most recent changes would be Mark Zuckerberg’s updates on Facebook’s algorithm for ads. Will these updates be for the benefit of social media marketers?
Let’s find out.
The Latest Privacy and Data Security Updates
Facebook recently released its updated terms of service and data policy. This change forms part of a multi-pronged effort in making the social media brand’s privacy policies and tools more accessible and easier to use.
In terms of ad targeting, Facebook now intends to launch a certification that ensures marketers use data and email addresses with the consent of a user. The move comes after Facebook’s devastating fiasco, when Cambridge Analytica found a way to misuse data from the social media platform.
Now, Facebook also intends to shut down Partner Categories. This feature allows third-party data providers to give ad targeting information to buyers. At present, the social media platform owned by Zuckerberg lets advertisers target groups of people based on specific demographics. Over the next six months, however, the company plans on winding down this practice.
The Effects on Social Media Marketing
The latest updates may seem like bad news, but the changes come with their sets of pros and cons. For instance, social media marketers can build and use first-party data. If the data comes straight from your target market, it’s valuable due to its quality.
You have minimal privacy concerns about first-party data since you own the information. Moreover, it comes at no cost, making it a cost-effective solution for your organization.
You can customize your ads and content based on what you think seems relevant to the users who visit your page. All data you gather helps you enhance your approach when it comes to meeting the needs and interests of your targeted audience.
The only problem with this is that it may lack scale, unlike what Facebook’s former algorithm offers to marketers.
What’s Good for Influencers
Forbes says what’s bad for businesses may be good for influencers. The new regulations on data and fewer materials coming from businesses and media outlets may make Facebook user feeds more organic. This means the stock of social media influencers will keep going up.
No matter their niche, each influencer owns a particular content style that resonates with their audience. You can keep collaborating with influencers to gain more attention, which can help you gather more organic content.
Social Media Marketing at Its Best
Your business can make the most of these changes. We have the means to make your social media marketing strategies work for you. We can better expand your social media profile. It doesn’t matter if you’ve been in business for decades or you just started.
We’ll build your social media presence with two strategies. The first one refers to cultivating your profile. The other one means going straight to the ad section. Whatever approach works for your goals, we’ll help you grow your business on social media.
Feel free to contact us today for inquiries or advice. We’d love to hear from you.