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The 3 Fundamental C’s of Good Website Design

In the digital age, one of the most important parts of running a business is maintaining a company website. Websites offer users a glimpse at what a company does and why they would want to do business with them. They have also become a vital…
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Website Design: Why Good Design Means Good Business

A company website is like an online calling card: it’s one of the first things potential customers encounter from you, and it should contain all the necessary information for them to make a decision on whether or not to work with your…
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Professional Web & Graphic Design—Your Partner in Reaching More Customers

Professionally done web and graphic design is a valuable investment—no matter the size of your business. These designs help you make a great first impression with potential clients, and convert them to paying customers. But, when it comes…
SEO local vs organic

Organic SEO vs. Local SEO: What’s the Better Choice?

Search engine optimization (SEO) has evolved into two distinct categories: organic and local. To make the most of your SEO campaign, you have to determine which one can bring the most benefits to your business.Get the Traffic You…
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Convert Visitors Who “Bounced:” Facebook and Online Display Retargeting

If you checked out an item on a website and then saw it on your Facebook newsfeed later, it’s not a coincidence – you are on the receiving end of online retargeting.Retargeting, referred to as remarketing by Google, is a form…
Newsletter

Engage Customers with Email Marketing and Newsletters: Here’s How

Many entrepreneurs think that chasing after new customers is the best strategy to grow a business but, in fact, nurturing the existing client base is just as productive. Returning clients can increase the revenue by 23%. Engaged customers…

Making the Switch: Why Is It Important to Use HTTPS Instead of HTTP?

Right now, Google Chrome just displays an icon when the site you’re visiting is not on Hyper Text Transfer Protocol Secure (HTTPS). When the site is on HTTPS, it will display a green padlock icon. Once Google rolls out a security update to…

Security and Shareability: Keeping Up with WordPress Updates

Open-source website platforms made owning a website possible for everyone. Because of sites such as WordPress (WP), Wix, and Weebly, building a website became a less expensive, more welcoming option for SMEs.But when it comes to content…
SEO Web

Google Analytics 101: Why It is Important to Growing Your Business

When you want to target an online market, setting up a website for your business isn’t good enough. You must learn how to use the website to spread the word about your business and reach your target market online. One tool that can help you…

4 Essential Features that Successful eCommerce Websites Have

When running an e-commerce business, a website is your most immediate and important investment. It is your customers’ gateway to your business, from browsing your products to monitoring shipping data once they place their order. Thus,…