Team working in office

Web Design: The Power of Color Coordination

Marketers use color in innovative ways. From altering brand personality to portraying the company’s vision, there’s much more to color than meets the eye.Colors influence moods, feelings, and attitudes toward products and brands. They…
Team having a discussion

How Does Google’s New Algorithm Update Affect Your Website?

This month, many companies noticed a huge change in their website rankings, with some companies enjoying an uptick in site visits and ranking while some experiencing a significant drop in both.Some analysts noticed that web pages of large,…

Compete with Prominent Businesses by Improving Your Rankings

For small businesses competing against more prominent brands, it can get difficult to level the playing field. This is especially true for those catering to a niche market. One way to help your small business stand up against top market players…
Wordpress Web Design for Sheldon Theatre of Performing Arts in Red Wing MN

Why Great Web Design Matters to Businesses

As business owners know, their storefront promotes their business. Its appearance affects how customers respond to their brand, products, and service. Customers view it as a reflection of the quality of product or service they’ll get. That’s…

The Top 5 Tips to Launching and Running a Successful AdWords Campaign in 2018

Google AdWords is the single most effective digital strategy for generating instant website traffic. The key word here is instant.As you wait for your other inbound efforts like SEO, social media, and content marketing to pay off, a well-planned…
Friends Looking at Facebook on Mobile Devices

Get Qualified Leads on Facebook through Free Facebook Messenger Chatbots

If you think today’s social media savvy users spend most of their time scrolling through their newsfeed, think again. According to a report published by Business Insider Intelligence, there are actually more monthly active users on Messenger,…

SMEs & Digital Marketing: Attracting the Millennial Market

As the millennial generation grows old, its buying power becomes more and more significant in the market. Tapping that market means reaching out to a potential buyer base worth billions, so it is no surprise that many businesses are adjusting…
Responsive website design process

How Responsive Web Design Supplements Your Search Marketing Efforts

According to a Google study, mobile search has overtaken desktop search. With more people browsing websites using their smartphones, responsive web design is no longer an option. This approach to web design, in fact, is now a necessity, as…
Social Media Marketing
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Facebook’s Updated Privacy and Data Securities May Affect Social Media Marketing

Now and then, the platform for social media marketing evolves. The most recent changes would be Mark Zuckerberg’s updates on Facebook’s algorithm for ads. Will these updates be for the benefit of social media marketers?Let’s find…
SEO Trends 2018
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The 5 SEO Trends to Watch Out for This Year

Search engine optimization (SEO) is a cutthroat business. Search engines continually improve the sophistication of their algorithms and make it difficult for anyone to stay secure in their organic rankings for long. SEO practices we’ve…