SEO local vs organic

Organic SEO vs. Local SEO: What’s the Better Choice?

Search engine optimization (SEO) has evolved into two distinct categories: organic and local. To make the most of your SEO campaign, you have to determine which one can bring the most benefits to your business. Get the Traffic You…
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Convert Visitors Who “Bounced:” Facebook and Online Display Retargeting

If you checked out an item on a website and then saw it on your Facebook newsfeed later, it’s not a coincidence – you are on the receiving end of online retargeting. Retargeting, referred to as remarketing by Google, is a form…
Newsletter

Engage Customers with Email Marketing and Newsletters: Here’s How

Many entrepreneurs think that chasing after new customers is the best strategy to grow a business but, in fact, nurturing the existing client base is just as productive. Returning clients can increase the revenue by 23%. Engaged customers…

Making the Switch: Why Is It Important to Use HTTPS Instead of HTTP?

Right now, Google Chrome just displays an icon when the site you’re visiting is not on Hyper Text Transfer Protocol Secure (HTTPS). When the site is on HTTPS, it will display a green padlock icon. Once Google rolls out a security update to…

Security and Shareability: Keeping Up with WordPress Updates

Open-source website platforms made owning a website possible for everyone. Because of sites such as WordPress (WP), Wix, and Weebly, building a website became a less expensive, more welcoming option for SMEs. But when it comes to content…
SEO Web

Google Analytics 101: Why It is Important to Growing Your Business

When you want to target an online market, setting up a website for your business isn’t good enough. You must learn how to use the website to spread the word about your business and reach your target market online. One tool that can help you…

4 Essential Features that Successful eCommerce Websites Have

When running an eCommerce business, a website is your most immediate and important investment. It is your customers’ gateway to your business, from browsing your products to monitoring shipping data once they place their order. Sievers…
Branding

Are You Creating a Consistent Brand Experience?

People want to buy from brands they know. It isn’t enough that your name is out there—you must make them feel like they know you on a personal level. Because if they do, they will easily identify with you, trust your message, and be more…
Product Photography
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Make a Statement: Product Photography is a Big Deal

Isn’t it true that with the rise of the internet, along with increasing social media use, more and more people are turning away from reading? This statement holds true, especially these days, with individuals and their shortening attention…

Quick Tips to Upgrade Marketing Strategies for your Small Business

Businesses often live and die by their marketing strategies, and if you’re  a small business owner, the need to let people know how great your services are probably can’t stretch your budget too much. But as times change, so do marketing…