These days, more and more people are buying their things online. However, just because buying online is easier and more convenient than buying things in a store doesn’t mean your website visitors will automatically turn into customers.
Many components go into making an online sale. One of these components is the design of your website. A good e-commerce website design can drive sales and instill trust in your business. In fact, according to web credibility research from Stanford University, people quickly evaluate a site just by its visual design. If people deem your site credible and reliable, they will be more likely to buy from you.
Ideally, your website’s design should be easy to navigate. It should make the purchasing process as quick and stress-free as possible. You can do that if you follow these tips to good web e-commerce design:
Keep the User in Mind
All of the little details on your website can contribute to a person’s decision to purchase from you – or to click away. That is why you should accommodate the user and keep them in mind in deciding on every single design element of your website. Good user experience is among the main factors in turning website visitors into customers.
Use Quality Photos
One of the main drawbacks to buying something online is that you don’t get to see the products in person. You can easily solve this issue by placing high-resolution pictures or even videos of the product in question. You can even create photo galleries of each product so that users can see it in different angles. Another popular feature is to have a little pop-up box that zooms in on a particular detail of an image.
As often as possible, your pictures should feature the product in actual use. For example, if you sell clothes, it would be beneficial to have pictures of the clothes on a model instead of on a hanger or a mannequin.
Let Users Filter Products
You can improve your e-commerce website’s search features by incorporating filters. Doing this allows your users to be as specific as possible when they’re searching your site for the product that they want. Having lots of filters will make the navigation process really easy for your users – popular categories include size, color, price, brands, and type.
Have Reviews and Testimonials
Since 93% of consumers say that online reviews impact their purchase decisions, it would be very beneficial to have customer reviews and testimonials right on your product’s webpage. They’re a quick and easy way to influence a customer’s purchasing decisions.
With these tips, you can create an e-commerce website that promotes sales and conversions. If you need additional help and are looking for someone to do your web design in MN, you can turn to Sievers Creative. We are a people-focused creative agency whose goal is to serve small- to medium-sized businesses at a reasonable cost. You can rely on our highly creative team to make your business look good.
For more information on our design services, don’t hesitate to get in touch with us. We would love to hear from you.