Facebook just recently launched Timeline for business pages and it is important to know how this will affect your Facebook Marketing strategy for your business or brand. As most social media marketers know, Facebook has achieved so much for brands when it comes to applying a personality to a company. Facebook is great for customer retention management and also a great way to reach out to existing customers to keep them thinking about your companies offerings or brand. See our page below and some of the ways we like to engage our followers.
Today we’re going to look at the new look Facebook has implemented with it’s Facebook Business Page timeline. First off they have the massive cover photo right at the top of the page. Now a marketers first idea might be to put a “Big offer and promotion right at the top of the page”, well this isn’t exactly what Facebook had in mind. Facebook gave these guidelines for businesses to consider when choosing a cover photo:
Cover images may not contain:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
So when choosing your cover photo either choose your storefront (visual landmark) or an image that has a profound statement of what you are as a business or brand. Remember try to show the sizzle not the steak.
Here are a few recent examples.
What is great about Facebook Timeline…
One of the great things that this new timeline does for your brand or business, is that it gives it a platform for a story to be told. We’ve seen time and time again, the best brands have the best story to tell. The timeline allows you to pull out certain events and milestones you business or brand has accomplished and highlight them by either pinning them to the top of your timeline or highlighting them to fill both columns making them considerably larger.
Instead of me going over every detail on how to use the new features of the new timeline, Facebook has put together a complete interactive walk-through of the new Facebook timeline.