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On-page SEO: Essential Key Ranking Factors

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On-page SEO: Essential Key Ranking Factors

Google changes, improves, and updates its SEO algorithms, which can make on-page SEO quite the tough nut to crack. But even with Google making adjustments, some SEO tactics will never go out of practice.

A 2021 survey showed that worldwide 32.8% of SEO professionals mentioned on-page elements as the leading search ranking factors. So, when preparing an on-page strategy, keep in mind the following tips.

Keywords in Headers

Using keywords in headers should be approached carefully. Many believe that using keywords in headers is important and helps both search engines and users target relevant sites more easily. While this is true, keyword stuffing must be avoided. Ideally, you want to stick with the organic incorporation of all keywords and only use them in one or two headers.

Keywords in Image Alt Texts

The short image description, or alt text, is still one of Google’s most important site ranking factors. Before writing the image alt text, think about the keywords that may be used to accurately describe the image.

Find a simple way to incorporate any of the keywords you have in the alt text. Search engine crawlers use alt text to properly index the image. It provides context even when the image is not loading.

Target Long-tail Keywords

As of late, long-tail keywords have a higher search volume than shorter keywords. These keywords are useful because when the keyword is longer, more specific information is demanded.

The use of long-tail keywords points to a very specific search, rather than trying to get general information. Identify a long-tail keyword on the covered topic and choose ones that have low competition and high search volume. Don’t overdo their use or it will have the opposite effect.

User Experience

A very important ranking factor that Google takes into account is the time a user spends on a page. If users are bouncing from page to page, it means the page content is not relevant to them, and the user experience should be approached more attentively.

Website loading time can be a dealbreaker, so try to improve it by reducing image sizes. Relevant information should be included at the top, and keywords should match images and content.

Internal Linking

Another one of Google’s key ranking factors is the time users spend on an entire website. Longer time spent on your website signals to search engines that users are finding and enjoying relevant and high-quality content.

This is where internal linking is useful — create engaging content and use internal links to relevant internal content. This might lead to a more meaningful interaction for the user.

man playing jenga with SEO related terms

Know Your Audience

The key to improving on-page SEO is knowing your audience first – and well. Learn how they communicate and find the right keywords to implement in headers. Wisely use meta titles to ensure your page is ranked for the proper content.

Find a Comprehensive SEO Service Provider


To get your on-page SEO journey on the right track, seek professional assistance from Sievers Creative!

With a team of SEO experts on hand, we offer top-notch content creation, provide thorough keyword research, and assist with suitable on-page implementation. Make the most of our tailored SEO services and explore our website or contact us today!

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