With new communication channels rolled out left and right, people expect email marketing to die down eventually. However, the age-old strategy is here to stay and continues to take the digital marketing landscape by storm.
From product promotions to brand advocacy, email is one of the most effective marketing tools for boosting online visibility and conversion efforts. Research shows that the platform guarantees the highest ROI – capping at $42 for every dollar spent.
Achieve the same results by integrating the following trends into your 2022 marketing strategy:
Customer Segmentation
Also referred to as micro-segmentation, this strategy uses data to identify target consumers’ interests and influence their buying decisions. This involves analyzing preferences, behavioral data, personality, location, and other relevant factors. By doing so, marketers can create a strategy that triggers a response and increases click-through rates by up to 203%.
Customer segmentation can be done based on the following classifications:
- Geographic location (home, office, and other locations)
- Age
- Gender
- Purchase history
- Personal preferences, i.e., favorite clothing brand, food, footwear, etc.
- Abandoned shopping carts
Artificial Intelligence (AI)
Each digital interaction holds abundant data, whether from a purchase history or an abandoned shopping cart. Artificial intelligence enables marketers to harness these data in seconds and create more laser-focused campaigns.
For instance, machine-based learning can help identify the perfect time and frequency for sending email promotions that guarantee more clicks. Additionally, AI enables marketers to automate and send emails to customers at different hours of the day. Before, you could only choose a uniform time to email all your contacts.
Other functions that AI can perform include:
- Optimizing send times
- Creating effective subject lines
- Generating predictive analytics
- Cleaning up mailing lists
- Enhancing survey results
User-Generated Content (UGC)
This is one of the most effective means of increasing conversion and improving organic traffic. It involves user-generated content such as client reviews on services, ratings, and photos of clients using the products.
Seeing positive reviews from existing customers encourages prospects to follow suit. One way to do this is by collecting client feedback and including them in your email blasts. The goal is to convince readers to buy your product or service.
Personalization
This trend involves using customer information to create targeted newsletters for each person. It goes beyond simply addressing clients by their first and last names.
A great example retail stores use is sending birthday greetings with special discounts to valued customers. This allows you to cultivate a deeper and more meaningful relationship with customers.
Mobile-Friendly Interface
Mobile friendliness should be a top priority in an era dominated by smartphones. Your newsletters must load correctly on mobile devices so users can read offers or promotions with ease. Poor design can stop consumers from viewing your emails again.
Some optimization techniques include implementing fast loading speeds and visible CTAs.
Work With Minnesota’s Best Marketing Agency
Drive click-throughs and increase revenue by working with a top digital marketing agency. Sievers Creative creates email marketing campaigns tailored to your business’s unique needs. We deliver high-quality designs at a price you can afford.
Reach out to us today at 651-300-4932 to request a free quote, or click here to set up a free consultation.
