There’s more to effective web design than how good a website looks. It’s also about how well it functions and how easy it is to use. A poorly-designed website can be hard to navigate, confusing to users, and frustrating to use.
To ensure that your web design is effective and profitable, it’s crucial to survey customers and get professional insights. Customer surveys can help you understand what people want and need from your website. Professional web design services can also help you understand how to improve your site’s design.
Web Design Tips for Lead Generation and Conversion
When designing an effective website for lead generation and conversion, there are a few key things to consider. Here are some tips:
Tip #1: Keep it simple
The best websites are designed with a simple, clean layout. So, avoid cluttered designs with too much text or images. Stick to a simple color scheme and use plenty of white space to make your site easy to read.
Tip #2: Make it user-friendly
Your website should be easy for visitors to use. That means including clear, concise text and easy-to-use navigation. Avoid using jargon or complex language. And make sure your website works well on all devices, including smartphones and tablets.
Tip #3: Use Effective calls-to-action
Your website should have a clear call-to-action (CTA) that tells visitors what you want them to do. Whether it’s “Sign up for our newsletter” or “Buy our product,” make sure your CTA is clear and easy to find.
Tip #4: Include a lead capture form
If you want to generate leads, you need to include a lead capture form on your website. Your form should be short and easy to fill out. Include only the essential fields, such as name, email address, and phone number.
Tip #5: Optimize your website for search engines
To make sure as many people see your website as possible, you need to optimize it for search engines. That means including the right keywords in your website’s title, header, and content. You should also make sure your website is easy to find by creating a sitemap.
Web Design Trends for 2022
Web design is always evolving, and new trends are constantly emerging. Here are some web design trends that are predicted to take off in the next few years:
Trend #1: Scrolling text elements
With more and more people using smartphones, it’s critical to make websites that are simple to scroll through. Scrolling text elements, especially those that use huge typefaces, just a few words, and are in one location, are becoming increasingly popular. They’re easy to read on small screens and don’t require users to click through multiple pages.
Trend #2: Inclusive design
As the world becomes more connected, it’s essential to design websites accessible to everyone. Inclusive design is all about creating sites that people of all abilities and cultures can use. This means using clear and concise language, easy-to-use navigation, and images that represent a diverse range of cultures.
Trend #3: Split-screen aesthetics
Since most mobile devices have small screens, it can be challenging to fit all the content you want on one page. That’s where split-screen aesthetics come in. This trend involves splitting the screen into two or more sections, each with a unique piece of content. It allows you to pack more information onto one page without overwhelming the reader.
Trend #4: Extraordinary imagery
As consumers become more visual, it’s crucial to use extraordinary imagery in your web design. This trend is all about using unexpected, eye-catching, and memorable images beyond typical stock photos. The point is to grab attention and stand out from the crowd.
Trend #5: Interactive typefaces
Interactive typefaces are another web design trend that’s on the rise. This trend involves using text that moves with you on the screen, which creates a more engaging and interactive experience. Interactive typefaces can be used for hover states, liquid animations, etc.
Web Design is More than Just Looks
When it comes to web design, most people only think about how it looks. However, web design encompasses much more than just aesthetics. To create an effective website, you need to focus on both the design and functionality of the site.
Web design is the face of your website. Visitors get a bad impression from a website that’s not designed well will give users a bad first impression. A user-friendly and aesthetically-pleasing website is more likely to keep users engaged and encourage them to come back. On the other hand, a website that’s difficult to use or navigate will only frustrate users and drive them away.
Designing a website is about more than just making it look good. It’s also essential to make sure that the site is user-friendly and easy to navigate. In other words, form follows function. You can create a beautiful and effective website by keeping these things in mind.
Sievers Creative is a relationship-focused marketing agency that can help your business with every area of your marketing, including web design. Contact us today to request a free consultation and learn more about our web design services.