When it comes to hiring a marketing team, it’s important to know what marketing is. “Marketing is not an event, but a process: It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson, American business writer
As demonstrated in this COVID-19 world we live in, change is inevitable. Businesses need to maneuver whatever changing waters lie ahead. That means marketing needs change as well. What works one day may change completely tomorrow. Can you stay on top of those changes? Do you want to? Maybe hire someone on staff to do the marketing work. Why not hire a TEAM?! What are the advantages of having a marketing team? The money you spend on marketing is not a cost, it is an investment with returns. Let’s take a look at why hiring a team makes sense and will provide those returns:
A Marketing Team has Combined Experience
When you hire a marketing team, you hire a group of people with years of experience, a collective that works together to bring your business the best results. A great team has specific knowledge in a wide range of industries and markets, paired with experience facing a diverse range of marketing scenarios and challenges. A knowledgeable and experienced team can produce immediate results.
Hiring an employee dedicated to marketing typically is more costly than hiring an outside group. While an employee costs salary and benefits, marketing professionals will build a marketing plan with an ever-adaptable budget. They are in business because they know how to produce results, and results pay your business back for the marketing costs you incur.
Degrees and Knowledge
A marketing team is a fully-equipped staff of those educated in the many facets of marketing and brand development. The goal of your team is for you to look good, for you to prosper from their work and for you to find their work invaluable. Dedicated professionals have the tools needed to achieve your vision for success and the knowledge on how to get your company there. A marketing team invests in knowing what the trends are, what the best places are to advertise, where to best spend your money for results. You don’t have to know the ins and outs of social media anything. Your team knows where to market your business. It’s what they do, it’s what they know.
So when you look at marketing for your business growth, seriously consider hiring a marketing team. Between the cost savings, the combined experience, and the vast knowledge, a good team has everything to bring you marketing success!