Google still dominates the search engine market, accounting for approximately 83% of all searches. But regardless of which search engine you use, now is the time to switch to digital promotion! Nowadays, most people search for businesses and services online, and as a business, you can catch their attention and drive up your revenue.
Want to start with digital marketing but don’t know how? Read our guide on paid search vs SEO and how an SEO agency can help.
Both PPC and SEO are digital marketing strategies. SEO (search engine optimization) has one primary purpose – to increase visits to your website, also known as organic traffic. So, SEO tactics focus on improving your rank on search engines.
The logic is that the higher you are positioned on search results, the higher the chances of consumers visiting your site. The main SEO techniques are keyword research, link building, content optimization, and responsive design, among others.
When you compare SEO vs PPC, you’ll realize that SEO is much more cost-effective and provides longer-lasting results. Some other advantages of SEO include:
- Increasing brand awareness and credibility
- Increasing customer base
- Driving revenue upward
- Improving your entire website and online presence
The major disadvantage of SEO is that the rules always change. This means you must constantly stay on track and follow trends and news. Below are some other important SEO cons:
- It can be time-consuming.
- You are facing enormous competition.
- Nobody can guarantee results.
- If you make errors, search engines might penalize you.
PPC (pay-per-click) is a strategy that involves paid advertisements, and like SEO, its purpose is to boost site visits. But unlike SEO traffic, the traffic from PPC is non-organic, meaning you pay for each ad click. Simply put, with PPC, you pay for your visits.
Even though this technique might sound simple, it too involves careful strategizing. You want your ads to be keyword optimized, have engaging content, and follow search engine rules.
The primary advantage of PPC is it provides a quick boost in visitors. Search engines take their ads seriously and make sure they work. Some other benefits of PPC are:
- Ability to personalize ads
- Reaching your target audience
- You get measurable results that you can easily track
Since you have to pay for clicks, PPC can drain your budget if you are not careful. That is why you need an experienced marketing agency by your side. Some other PPC disadvantages to note are:
- PPC doesn’t guarantee sales, only clicks.
- You still have to upgrade your website and content for it to work.
- You’ll be facing a lot of competition.
- Not suitable for long-term results
Whether you are drawn to SEO or PPC, choose an experienced digital marketing agency in Minnesota! At Sievers Creative, we provide high-quality digital marketing services that will help boost your online presence like never before! Besides digital marketing, we also offer videography, photography, web design, branding, and graphic design. We are a true all-in-one service that will revamp your online presence, allowing you to increase traffic and revenue.
Reach out to our team, and discover how we can help you grow!