Designing a website can be a daunting task. In addition to making the website look good, there are many elements to consider, from the page visuals to the content and SEO friendliness. These are essential to the design of your business website if you want to boost your online presence and generate high traffic.
Here are five of the most important elements of website design, along with how you can make it work for your business:
Navigation is arguably one of the most important things to consider when designing a website — you want visitors to keep exploring your site until they make a call to action. It should be smooth and intuitive so visitors can find what they’re looking for without losing interest and exiting the page.
Additionally, because you want visitors to make a call to action, whether it’s to buy a product or to contact you for more information, make sure you have CTA buttons on strategic positions on each web page. You can work with search engine optimization experts to ensure the proper placement of your CTAs.
Of course, if we’re talking about web design, the visual elements matter. Each web page should look pleasing to the eye. Otherwise, visitors might leave the site and divert their attention to your competitors.
First, make sure the color scheme of your website is consistent with the overall branding of the company. But if your company uses bright colors, balance them in a way that visitors won’t feel overwhelmed.
You should also take into account the white space on the website. White space directs user attention to the most relevant elements of your business. If you want to feature your main product through an image or video on the home page, for example, use white space to distinguish it from additional information.
White space makes these images and videos — or specific snippets of content — more noticeable than the rest of your site when viewed alone. Use it strategically to draw attention to what you want to highlight.
Content is among the most important elements of a website. The visuals catch the attention of visitors, but the content is what convinces them to explore your website and learn more about your business.
Good content is relevant, engaging, and well-written. Regularly update your on-page content to ensure that visitors have access to the latest, most relevant information. You also want to organically insert keywords so search engines know what your page is about, making it easier to find on search results.
When your website is mobile-friendly, it is accessible to a broader audience. Mobile-friendly websites can be easily viewed and navigated using a mobile device, such as a phone or tablet. This is important because most people are now using their phones and other mobile devices to access the internet. If your website is not mobile-friendly, you could be missing out on many potential customers.
SEO is the process of making your website more visible on search engine results. It helps you rank higher on search results so you can attract more visitors. In addition to adding keyword-rich content, make your website more SEO-friendly by optimizing your title tags and descriptions and adding alt text to images.
These are the five most important elements of a website design. If you need help designing your website, consult a reliable design and marketing agency that can help your business grow. Contact Sievers Creative today: 651.300.4932.