What Are Fleet Wraps?
Fleet wraps, also known as vehicle wraps, are crafted from durable vinyl material adorned with eye-catching text and graphics, serving as an effective tool to showcase a company’s products or services. Fleet wraps are not limited to big corporations with vast vehicle fleets; companies of all scales can reap the rewards of this advertising method. With an assortment of wrap types and sizes on offer, there’s a perfect match for every unique requirement.
- Full wraps envelop the entire vehicle, from standard SUVs to impressive 18-wheel semi-trucks, ensuring an attention-grabbing and visually striking presentation.
- Partial wraps, on the other hand, cover only specific sections of the vehicle, offering a more budget-friendly option. However, they may compromise some visibility compared to full wraps.
- Spot graphics, the smallest type of vehicle wrap, closely resemble vinyl signs affixed to the sides of trucks or cars. Though compact, they can still make a significant impact with their targeted messaging.
- “One-way vision” wraps utilize perforated material on windows, allowing drivers to see through the wrap while still offering a full graphic appearance to those passing by.
In some cases, the vinyl wrap come pre-printed or pre-colored, offering printed or pre-colored decals that facilitate easier application. This option is particularly convenient for those looking for a straightforward installation process.
For those seeking a distinctive and eye-catching appearance, specialty vinyl options come to the fore. These include color shift vinyl, camouflage designs, and even carbon fiber materials.
Fleet wraps, including semi-truck wraps provides an exceptional opportunity for businesses to promote their brand while on the move. They effortlessly capture attention on the road, delivering a powerful message to potential customers. With a wide array of choices such as a full wrap, partial wrap, spot graphics, or specialty vinyl, fleet wraps offer a versatile and creative means of advertising that suits any business, regardless of its size.
More Business Owners Are Choosing Fleet Wrapping
Since its inception, fleet wrap and graphics have been an affordable way to advertise local businesses. More business owners are choosing to wrap their fleets to get the word out about their business because it’s an affordable option that has a big impact.
Logos, graphics, and more can all be included in the wrap, so every wrap is as unique as the business that it represents. Vehicle wraps pack a lot of value, and business owners enjoy a big return on their investment.
1. It’s Still a Relatively New Strategy
When it comes to marketing, wraps and graphics are a newish type of marketing strategy. It has only been a prominent marketing tool since the mid-90s. Pepsi-Cola was the first company that has been accredited with tapping into the power of a moving billboard by wrapping Seattle buses in vinyl signs. When Pepsi wrapped the buses, the reaction and the publicity were tremendous.
This innovative idea took the advertising world by storm. Today, graphic wraps are used to advertise millions of products and deliver successful campaign results. It’s still one of the most value-driven advertising methods out there.
Let’s just say the idea caught on quickly. Before you knew it, buses, cars, trucks, boats, and other transportation were being wrapped with fleet wraps and graphics. As they say, the rest is history. Today, graphic wraps are one of the most powerful advertising tools. They’re not exclusive to large established brands. Any business of any size can use fleet wraps to promote their business and get great results.
2. There’s No Down Time for This Advertising
The beauty of fleet wraps and graphics is that it advertises your business 24/7/365, and you are only paying one time for the installation. It’s hard to beat the value or the return on your investment. Once the wrap is installed, the work is done. All you have to do is make sure your fleet vehicles are washed to ensure your wraps look their best.
While your vehicles are parked on the street, they are making an impression. When your vehicles are out on delivery or providing service, you are gaining potential customers. Wherever you travel in a graphic-wrapped vehicle, hundreds of people will see it.
Very few advertising materials can deliver the exposure that fleet wrap can deliver, at the price point it can deliver it, and without having to lift a finger. It’s a very easy way to ensure your business is exposed around the clock.
3. What the Statistics Say
As they say, the “proof is in the pudding.” According to Market Watch, 95% of people surveyed report remembering seeing a vehicle wrap and being able to recall the graphics on it. About 69% of people surveyed report they remember the name of the company on the vehicle wrap, and that’s not all.
A wrapped vehicle will be seen between 40,000-60,000 times during the time the wrap is in place, according to LinkedIn. Pedestrians notice a wrapped vehicle, as well as other drivers. Anyone that the vehicle passes or that passes the vehicle has now been exposed to your brand.
Unlike other marketing tools, fleet wrap and graphics are seen by all demographics. Typically, marketing tools are used to reach a specific target audience but often fail short of getting the attention of potential audience members in other demographic groups. You can increase brand awareness and enjoy the benefits of having a wider net to advertise.
4. It Doesn’t Damage the Vehicle
Wraps are not permanent, but they will stay put for as long as you want them to. If you want to remove them, then you can do so without damaging the vehicle, which is a huge advantage. If you change your business name, structure, business model, or any marketing tactics, then you can remove and install a new wrap without fear of damage to the vehicle.
Other options like painted signs or stickers can and will damage your paint job if you try to remove them. The costly damage makes paint and stickers not a good choice to advertise your business on your vehicles. You can run into some costly repairs. Additionally, paint-on signage can chip and fade over time. You don’t have to worry about paint damage with graphic fleet wraps. Professional installation ensures the wrap looks like it was always a part of the vehicle without causing any damage to the body underneath.
5. You Can Have Fun With It
Fleet wraps and graphics can be fun. The internet is full of examples of businesses that went viral because of a funny fleet wrap and graphics. Do an internet search to look up graphics that are fun and memorable, and you will be amazed by how many of them are out there and enjoying viral views.
Your vehicles can potentially make thousands of impressions each day. The more vibrant the wrap, the more unique, and the funniest of these wraps can ensure you get a lot of attention. Your business can do the same thing. Your business going “viral” can be a positive game changer. Work with a design team that can help you come up with a memorable wrap, and the flow of customers and conversations will be steady. Vehicle wraps can make your business famous.
Fleet wraps and graphics offer an excellent way to brand your business and get the attention you desire. They serve as an ideal advertising method to showcase your business within the local community. The best part is that you can leave the rest to the professionals – simply decide on a design and invest in the installation.
Unlike other marketing approaches, fleet wraps don’t demand constant monitoring or weekly budget decisions. Once your vehicles are wrapped, you can enjoy the benefits without worrying about regular updates or additional costs – making it a hassle-free and cost-effective solution.
Unlock the full potential of your business vehicles with the excitement and impact of fleet wraps, including eye-catching semi-truck wraps. Unlike traditional advertising methods like billboards or printed media, fleet wraps offer an exclusive and lasting advertising space that’s entirely under your control. Once you wrap your vehicles, you have the freedom to design the appearance and size of your advertising, and there’s no chance of a competitor taking over your precious advertising space.
What makes fleet wraps truly exciting is the limitless creativity and customization they offer. You can design captivating and unique graphics that showcase your brand identity and resonate with your target audience. Whether it’s bold colors, eye-catching images, or engaging taglines, custom designs on your fleet wraps make for a memorable and impactful advertising campaign.
Stand out from the crowd of plain white vans on the road, and make your brand impossible to ignore. Passersby won’t be able to resist the allure of a well-designed vehicle wrap, drawing their gazes to the vibrant and colorful display.
Transform your fleet into mobile billboards that work tirelessly to promote your business wherever they go. Whether parked on the street or in motion, your fleet wraps turn mundane transportation into exciting and fun advertising materials, consistently capturing the attention of potential customers.
Get in touch with us today to discover how fleet wraps can maximize the value of your business vehicles and supercharge your brand presence.
