Fleet wraps and graphics are a great way to brand your business and get it noticed. According to LinkedIn, about 98% of people in the United States have been in a vehicle this past week, and about 91% of those people report that they noticed truck advertising. There is no doubt that fleet wraps and graphics are getting people’s attention. Let’s take a look at some fun facts about this unique type of advertising.
More Business Owners Are Choosing Fleet Wrapping
Since its inception, fleet wrap and graphics have been an affordable way to advertise local businesses. More business owners are choosing to wrap their fleets to get the word out about their business because it’s an affordable option that has a big impact.
Logos, graphics, and more can all be included in the wrap, so every wrap is as unique as the business that it represents. Vehicle wraps pack a lot of value, and business owners enjoy a big return on their investment.
1. It’s Still a Relatively New Strategy
When it comes to marketing, wraps and graphics are a newish type of marketing strategy. It has only been a prominent marketing tool since the mid-90s. Pepsi-Cola was the first company that has been accredited with tapping into the power of a moving billboard by wrapping Seattle buses in vinyl signs. When Pepsi wrapped the buses, the reaction and the publicity were tremendous.
This innovative idea took the advertising world by storm. Today, graphic wraps are used to advertise millions of products and deliver successful campaign results. It’s still one of the most value-driven advertising methods out there.
Let’s just say the idea caught on quickly. Before you knew it, buses, cars, trucks, boats, and other transportation were being wrapped with fleet wraps and graphics. As they say, the rest is history. Today, graphic wraps are one of the most powerful advertising tools. They’re not exclusive to large established brands. Any business of any size can use fleet wraps to promote their business and get great results.
2. There’s No Down Time for This Advertising
The beauty of fleet wraps and graphics is that it advertises your business 24/7/365, and you are only paying one time for the installation. It’s hard to beat the value or the return on your investment. Once the wrap is installed, the work is done. All you have to do is make sure your fleet vehicles are washed to ensure your wraps look their best.
While your vehicles are parked on the street, they are making an impression. When your vehicles are out on delivery or providing service, you are gaining potential customers. Wherever you travel in a graphic-wrapped vehicle, hundreds of people will see it.
Very few advertising materials can deliver the exposure that fleet wrap can deliver, at the price point it can deliver it, and without having to lift a finger. It’s a very easy way to ensure your business is exposed around the clock.
3. What the Statistics Say
As they say, the “proof is in the pudding.” According to Market Watch, 95% of people surveyed report remembering seeing a vehicle wrap and being able to recall the graphics on it. About 69% of people surveyed report they remember the name of the company on the vehicle wrap, and that’s not all.
A wrapped vehicle will be seen between 40,000-60,000 times during the time the wrap is in place, according to LinkedIn. Pedestrians notice a wrapped vehicle, as well as other drivers. Anyone that the vehicle passes or that passes the vehicle has now been exposed to your brand.
Unlike other marketing tools, fleet wrap and graphics are seen by all demographics. Typically, marketing tools are used to reach a specific target audience but often fail short of getting the attention of potential audience members in other demographic groups. You can increase brand awareness and enjoy the benefits of having a wider net to advertise.
4. It Doesn’t Damage the Vehicle
Wraps are not permanent, but they will stay put for as long as you want them to. If you want to remove them, then you can do so without damaging the vehicle, which is a huge advantage. If you change your business name, structure, business model, or any marketing tactics, then you can remove and install a new wrap without fear of damage to the vehicle.
Other options like painted signs or stickers can and will damage your paint job if you try to remove them. The costly damage makes paint and stickers not a good choice to advertise your business on your vehicles. You can run into some costly repairs. Additionally, paint-on signage can chip and fade over time. You don’t have to worry about paint damage with graphic fleet wraps. Professional installation ensures the wrap looks like it was always a part of the vehicle without causing any damage to the body underneath.
5. You Can Have Fun With It
Fleet wraps and graphics can be fun. The internet is full of examples of businesses that went viral because of a funny fleet wrap and graphics. Do an internet search to look up graphics that are fun and memorable, and you will be amazed by how many of them are out there and enjoying viral views.
Your vehicles can potentially make thousands of impressions each day. The more vibrant the wrap, the more unique, and the funniest of these wraps can ensure you get a lot of attention. Your business can do the same thing. Your business going “viral” can be a positive game changer. Work with a design team that can help you come up with a memorable wrap, and the flow of customers and conversations will be steady. Vehicle wraps can make your business famous.
Fleet wrap and graphics are an excellent way to brand your business and get the attention that you want. They are an ideal way to advertise your business to the local community. The beauty of it all is that you don’t have to do anything beyond deciding on a design and investing to have it installed.
You don’t have to monitor the marketing, you don’t have to make weekly decisions about a marketing budget for the wraps, and you don’t have to worry about updates for this marketing tool. It is a win-win situation across the board.
Look at it this way. If your business relies on a fleet of vehicles or uses a single vehicle for deliveries, then why not make the vehicle work harder? Adding fleet wrap and graphics ensures that your message is getting across. You can get more value out of your business vehicles with quality fleet wrap. Learn more today by getting in touch with us!
